Privacy Policy

Effective Date: July 26, 2023

Privacy Notice

FM Wellness Brands, Inc. (“FM Wellness Brands,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Notice outlines how we collect, use, and share information from individuals who visit our website(s) (collectively, the “Site”).

By accessing and using our Site, you consent to the practices described in this Privacy Notice.

Age of Consent

You must be at least 18 years old to access the Site. If you are under 18 years old, you are not allowed to use the Site for any reason. Additionally, you must be of legal age in your state or province to purchase our products.

Information Collection

When using our Site, you may voluntarily provide personal information such as your name, email address, credit card details, shipping address, billing address, and other details you choose to provide. We collect this information when you create an account, place an order, subscribe to our newsletter, join our Rewards Program, participate in a giveaway or limited-time promotional event, or interact with us in any other way.

We also collect information related to your interactions with us and our Site, including browser type, IP address (used for geolocation purposes), operating system, order history, purchased products, language preferences, location data, DMA (designated market area), pages visited, and other activities on the Site. We gather this data using cookies and similar technologies to enhance your experience on our Site.

Information Use

We use your information for various lawful purposes, including but not limited to:

Facilitating the creation and security of your account on our network Responding to your inquiries Sending purchase-related information, such as confirmations, invoices, shipping updates, support messages, and technical notices Fulfilling your orders Improving our services, products, and opportunities for customers and Site visitors Linking or combining your information with data from third-party providers to better understand your consumer needs Operating, personalizing, and improving the Site, including analytics purposes Sending surveys, promotions, news about new products and services, and marketing materials from FM Wellness Brands, brands within the FM Wellness Brands portfolio, and selected partners Preventing, investigating, and detecting fraud or illegal activity Complying with the law and maintaining Site security Enforcing our Site terms of service or protecting the rights, property, or safety of FM Wellness Brands, our customers, or others We may also use your information with your consent or as disclosed at the time of data collection.

Information Sharing

We may share the information we collect with the following parties:

Third-party vendors processing data on our behalf, such as payment processors and email service providers In the event of a corporate sale, merger, acquisition, or other transfer of all or part of our assets, including bankruptcy proceedings When required by subpoena, court order, government inquiry, legal process, or as otherwise required by law to protect our rights or third parties’ rights With your consent or as otherwise disclosed at the time of data collection or sharing We may also share anonymized or aggregated information without limitations.

Digital Advertising & Analytics

We may collaborate with ad networks and other ad serving providers (“Advertising Providers”) that display ads on our behalf and others on non-affiliated platforms. Some of these ads may be personalized, tailored to you based on the information collected by Advertising Providers regarding your use of the Site and other sites or apps over time. This type of advertising is called interest-based advertising.

We may also partner with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes. FM Wellness Brands utilizes Google Analytics and other third-party services to enhance Site performance, conduct analytics, and marketing activities. For more details on how Google Analytics collects and uses data during your Site visit, please visit www.google.com/policies/privacy/partners. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Email Marketing

By providing your email address, you give us permission to send you emails about our store, products, new brands under the FM Wellness Brands portfolio, and other updates. You can unsubscribe from these emails at any time by clicking the “Unsubscribe” button included at the bottom of each email.

Third-Party Links and Tools

The Site may contain links to third-party websites or apps whose privacy practices are beyond our control and not covered by this Privacy Notice. Please review the privacy notices of other websites or apps you use to understand their data practices.

The Site may also feature integrated social media tools or “plug-ins” provided by third parties. If you use these tools to share personal information or interact with these features on the Site, those companies may collect and use your information according to your account settings, including sharing with the general public. Your interactions with third-party companies and their features are governed by their respective privacy notices. Please read the privacy notices of any accounts you create and use.

California Privacy Rights

This section provides disclosures required by the California Consumer Privacy Act (“CCPA”) and applies exclusively to “personal information” subject to the CCPA.

Personal Information We Collect or Share for a Business Purpose:

We collect the following categories of personal information about California consumers:

Categories of Personal Information Collected Shared for Business Purposes in the last 12 months Personal and online identifiers (such as first and last name, email address, or unique online identifiers) Yes Categories of information described in Section 1798.80(e) of the California Civil Code (such as physical characteristics or description, bank account number, credit card number, debit card number, or any other financial information) Yes Characteristics of protected classifications under California or federal law (such as race or gender) Yes Commercial or transactions information (such as records of personal property or products or services purchased, obtained, or considered) Yes Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement) Yes Biometric information (such as call recordings) Yes Geolocation information Yes Professional or employment-related information Yes Inferences drawn from the above information about your predicted characteristics and preferences Yes

We collect this personal information from the following categories of sources:

From consumers; and From service providers we have engaged to provide services to us or on our behalf.

Why We Use and Disclose California Information:

We use and disclose the personal information we collect for commercial and business purposes, as further described in this privacy notice. These purposes include, without limitation:

Marketing and facilitating transactions Auditing related to our interactions with you Detecting and protecting against security incidents, fraud, and illegal activity Debugging Performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics Internal research for technological improvement Activities to maintain and improve our services Other one-time uses

Recipients of California Personal Information:

We disclose the categories of personal information designated above to the categories of third parties described in this privacy notice under Information Sharing.

Your Rights Regarding Personal Information:

As a California resident, you have certain rights with respect to your personal information, subject to exceptions and limitations:

The right to access the categories and specific pieces of personal information we have collected about you The right to request the categories of sources from which we collected your personal information, our purposes for collecting your personal information, the categories of your personal information that we have disclosed for a business purpose, and the categories of third parties with which we have shared personal information The right to request the deletion of the personal information we have collected from you

To exercise any of the above rights, please contact us:

Online at https://fmwellnessbrands.com/contact-us

Please note that we may need to request additional information from you to verify your identity or understand the scope of your request. You are not required to create an account with us to submit a request or have it fulfilled.

Non-Discrimination and Financial Incentives:

We will not discriminate against you for exercising any of the above rights. However, we may offer you certain financial incentives permitted by applicable law as compensation for allowing us to collect or maintain your personal information.

Nevada Privacy Rights:

This section contains disclosures required by Nevada law and applies only to “covered information” subject to such law.

Currently, we do not conduct sales of personal information. If our practices change in the future, Nevada residents may submit a request directing us not to sell personal information we maintain about them.

To exercise this right, please contact us:

By email at info@fmwellnessbrands.com Online at https://fmwellnessbrands.com/contact-usYour Choices:

To opt out of our email marketing, you can use the link provided at the bottom of each marketing message.

For choices regarding third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.

Updating Your Information:

You may request to review, change, or update your contact information by emailing us at info@fmwellnessbrands.com.

Security:

We use commercially reasonable data security measures to protect your personal information. However, please remember that no method of transmission over the internet, or method of electronic storage, is 100% secure and reliable. We cannot guarantee its absolute security.

Changes to Our Privacy Notice:

We may update our privacy notice from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new privacy notice on this page. Changes are effective immediately after they are posted.

Contact Us:

If you have any questions, suggestions, or concerns about this privacy notice, do not hesitate to contact us at:

info@fmwellnessbrands.com
Customer Service
FM Wellness Brands
3911 Concord Pike #8030, SMB#50602
Wilmington, DE 19803

U.S. Law Applies:

This site is intended for users located in the United States. By sending us your Personal Information from outside the U.S., you consent to the application of U.S. law and to the use and disclosure of your personal information consistent with this Privacy Policy. It is up to you to determine whether accessing this site and purchasing our products are legal where you are. You access this site and purchase our products at your own risk, and you are responsible for your compliance with all applicable laws, rules, regulations, and treaties.